Postal-code performance over time. Use Overview for browsing. Use Bid impact on one suburb to see whether a bid change moved clicks, cost, and conversions.
Cost
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Clicks
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Conversions
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Cost / conv.
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Weekly totals (filtered)
Top suburbs by conversions
Week
Campaign
Postcode
Suburb
Bid adj.
Impr.
Clicks
Cost
Conv.
Cost/conv.
Tag
Pick one suburb and preferably one campaign. The chart overlays bid adj. as a step line and draws markers when the bid changed.
Before / after cards compare the 4 weeks before a selected change with the weeks after it.
Important: mid-2026 Ads weeks were backfilled with today’s live bid adj, so old change markers are sparse until you start logging real changes. When you raise or cut a suburb bid in Ads, tell me (suburb, campaign, new %, week it started) and I’ll log it here.
Current bid adj.
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Avg weekly clicks
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Avg weekly conv.
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Avg weekly cost
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Cost / conv.
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Suburb bid impact
Select a suburb to plot clicks, conversions, cost, and bid adjustment over time.